
federico grandoso
co-founder
enterprise it and ai programs. builds ShoWork and runs the studio's engineering day to day.
practical ai software for service businesses.
vegas vertical is an ai studio in Las Vegas. we find where ai pays for itself in a service business, then we build it: automations, process improvement, integration and training. custom software only when it is the right answer.
we work with Las Vegas service businesses that know some of their work could run better with ai, and want someone local to find it, build it and make it stick.
repetitive office work handed to software that runs on its own. intake, follow-ups, reports and inboxes.
we map how the work moves today and fix the steps that cost the most, with ai where it helps.
ai connected to the tools you already run on, and a team trained so the new way of working sticks.
when off-the-shelf tools cannot do the job, we build the software. only when it is the right answer.
ShoWork is our flagship product. we built it for property maintenance, and it runs for real crews and property managers every day. it is the proof that the studio ships.
crews send voice notes and photos from the ShoWork Field app, in English or Spanish. ShoWork turns them into verified reports, invoices and proof for the property manager. web, iOS and Android.
DealWork is an ai-native CRM for service businesses. Lead Forge runs ai lead generation and outreach for local service businesses. see both on the products page.
we sit with the operation and find the work where ai pays for itself. we ship the software that does that work. we train the team to run it. two founders, both in Las Vegas, with years of enterprise it, ai programs and go-to-market behind them. see how we work.

co-founder
enterprise it and ai programs. builds ShoWork and runs the studio's engineering day to day.

co-founder
founding team at Teespring, now ceo of Merchadise. runs commercial and go-to-market.
we read everything and answer most messages within 48 hours. tell us where your team loses time, and we will tell you plainly whether ai pays for itself there.
or reach us directly. hello@vegasvertical.com · +1 (702) 887-1587. replies come from federico or alex, within 48 hours.