A senior-engineering software studio that turns business problems into AI-powered products, without the consultancy theater.
The horizontal SaaS playbook is over. Depth wins now. One industry at a time, end to end, with the AI baked into the data model instead of bolted on as a chat sidebar.
We make software for service businesses, the kind that send a person to a job site and bill for it. Field service, property maintenance, small medical, legal practice ops.
Every product owns its vertical. Shared substrate underneath, separate brands on top. The next product is cheaper than the last.
Vegas Vertical started with a simple observation: most businesses know they need AI, but they don't have the team to build it. We do — and we've been doing it long before "AI strategy" became a slide template.
We're a lean studio in Las Vegas led by senior engineers who have shipped production AI systems across commercial real estate, property management, healthcare, residential brokerage, and construction. No account managers, no junior bench, no learning on your dollar.
If your business runs on processes, we make those processes smarter. If your team is buried in busywork, we automate the busywork. If your data is sitting unused, we put it to work.
"We don't sell AI hype. We ship AI products."
Every project is led by senior engineers — not account managers.
We measure success in business outcomes, not lines of code.
Working software in weeks. Not decks, not wireframes — software.
We build on your infrastructure. You own everything we create.
Two founders, both hands-on, both shipping every week. When you hire Vegas Vertical you get the people who write the code, not a sales rep promising the people who write the code.
PMP-certified, with 15+ years leading enterprise IT and AI programs across commercial real estate, gaming, and financial services, including cloud migrations, systems integrations, and multi-site rollouts. Builds ShoWork and runs Vegas Vertical's engineering and AI infrastructure end to end.
Print-on-demand pioneer: founding team at Teespring, co-inventor of the OvalJet digital textile printing platform, now CEO of Merchadise and co-founder of Tri-POD. Owns commercial, go-to-market, and the operations playbooks that scale a product from launch to volume.
We use what works in production — not what's trending on Hacker News this week. Our stack is opinionated, proven, and chosen for long-term maintainability.
Next.js 14 · React 19 · Tailwind · TypeScript
Node 22 · Python 3.12 · Prisma · Postgres · Redis
Anthropic Claude (primary) · Local LLM (Ollama) · LangChain · vector stores · custom fine-tuning
Vercel · AWS · Docker · Proxmox · Cloudflare · self-hosted observability
React Native · Telegram bots · WhatsApp Business · iOS/Android push
Stripe · Twilio · Slack · Microsoft 365 · Telegram · WhatsApp Business · custom APIs
AI without a workflow is a demo. We don't ship chatbots. We ship the entire workflow the chatbot lives inside — intake, dispatch, approval, audit trail.
The best models are the ones running in production. We standardize on Anthropic Claude for production reasoning — and reach for local LLMs (Ollama) or fine-tunes when the job calls for it. We re-evaluate every quarter as the field moves.
Your data is leverage. Don't lock it up. Everything we build runs on your infrastructure with your ownership. No vendor lock-in, no data hostage situations, no surprise SaaS bills three years in.
Speed is a feature. If we're not shipping working software inside the first three weeks, we've already failed. Decks and wireframes don't pay back.
Tell us what you're trying to solve. We'll tell you exactly how we'd build it — and what it'll cost. No fluff, no 47-slide decks.
replies come from federico or alex directly. no support queue, no triage layer.